My Creators
My Creators
An AI-native UGC marketplace. Brands search vetted creators in plain language and pay only for content they approve.
Part of the MIT Sandbox Program
- Role
- Co-founder, engineering and product
- Built
- AI search, chat and custom offers, order workflow, Stripe escrow and payouts, notifications
- Years
- End of 2024 to June 2026
The problem
Brands
2 to 3 days
before an ad creative burns out on TikTok. 1 to 2 weeks on Meta.
Creators
90%
stop by month 6, mostly from financial pressure.
Brands need new video constantly. Creators need steady paid work. What sits between them is manual logistics.
What we heard
From 7 discovery interviews with brands, agencies and marketplace operators.
6 of 7
confirmed a gap between the video they need and what they can produce.
Answered by: AI search and gigs
5 of 7
source and manage creators by hand, through DMs and one-off deals.
Answered by: chat and order timeline
4 of 7
have been burned by creators who ghost, miss deadlines or deliver the wrong format.
Answered by: escrow payments
Today brands choose agencies (3 to 4 week cycles, big retainers), open gig sites (unvetted, inconsistent quality), low-cost content platforms (volume over performance), or doing it themselves by DM. And the same familiar faces keep turning up in ads for different brands.
How it works
A self-serve marketplace where search, chat, ordering, payment and delivery all happen in one place.
01 · For brands
AI search engine
The feature that sets My Creators apart. AI watches every creator video, so brands can describe who they need in their own words, like “grey-haired man in his 50s with a low voice for a golf ad”, and get matches based on what creators actually show, not tags.
02 · For brands
Two ways to buy
A gig is a creator's listed service. Brands buy one as listed, setting video length, words and photos while the price updates live. Or they message the creator and check out a custom offer right from the chat.
Buy a gig
Ask for a custom offer
03 · Brands and creators
One timeline per order
Every order follows the same path, from requirements to approved delivery. Once it starts, the direct chat closes and every message and step lands in one timestamped timeline. If a delivery is not right, the brand sends it back and the creator revises it. Revisions are unlimited until the brand approves.
04 · Brands and creators
Escrow payments and payouts
Brands pay up front through Stripe, with no added fees. The money stays pending until the brand approves the delivery, so brands only pay for content they approve. After approval it moves through Stripe and becomes available to the creator, who can request a payout at any time or let the balance build and withdraw it in a single transfer.
Brand checks out
Creator gets paid
05 · Brands and creators
Notifications that keep orders moving
Nobody has to check back. Every step that needs someone sends an in-app alert and an email. A brand who leaves checkout gets a reminder to finish paying.
- New message
- New order
- Requirements filled
- Video delivered
- Delivery accepted
- Revision requested
- Cancellation requested
- Abandoned checkout
06 · For creators
Built for creators too
Creators list their gigs, get an alert when an order starts, and are paid for approved work. Earnings build in their balance and they withdraw whenever they choose.
Orders
Every order, its total and its status in one list.
Gigs
Creators price video per 15 seconds or per 100 words, and photos per photo.
551 creators in 27 countries
76 vetted creators in 15 countries, with 86 published gigs.
Accepted into and part of the MIT Sandbox Program, January to May 2026.